USAR Pro Cup Hires CAP Sports to Land Television Package

Series Looks to Put USAR Pro Cup Back on Television

According to the USAR Pro Cup Series, it has re-hired CAP Sports Group to get the auto racing series distributed nationwide. In 2008, the last year CAP Sports oversaw the distribution of the series, USAR cleared more than 65 million households in its comprehensive television package.

“I’ve really enjoyed working with the series from 2005-08,” said Curt Pires, owner of CAP Sports Group, LLC. “ USAR Pro Cup Series is a proven product that affiliates across the country have raved about and want back. I look forward to re-establishing agreements with regional sports networks in the coming months to carry the 2011 races.”

USAR and CAP Sports will be making several major affiliate announcements in the coming weeks and foresee 2011 distribution exceeding 65 million households.

"All of us at USAR headquarters are excited to finally have a leader in the sports industry to take our one hour race shows to a large segment of grassroots race fans”, said Chip Lofton, USAR CEO.

CAP Sports is a sports media company that specializes in creating unique business plans to fit the individual client. It has experienced great success in its first seven years. And its list of clientele is pretty impressive.

In addition to the USAR Pro Cup Series, CAP Sports has worked with the Charlotte Bobcats, Baltimore Orioles, Cleveland Indians, U.S. Naval Academy, Charlotte Touchdown Club, USA Football, Time Warner Cable Sports and the Great Alaska Shootout on various media projects.

Prior to starting CAP Sports, Pires spent nearly 14 years at ESPN, Inc. in many different facets of the company, including syndication sales and production, regional and national programming and communications. He headed ESPN’s efforts to create a syndication sales arm in 2002 and lead the company’s regional sports network strategy including the syndication of ESPNEWS.